Commercial Photography Texas TEKS

§130.91. Commercial Photography (One to Two Credits)

(a)  General requirements. This course is recommended for students in Grades 10-12. Recommended prerequisite: Graphic Design and Illustration or Art I.

(b)  Introduction.Careers in commercial photography require skills that span all aspects of the industry from setting up a shot to delivering products in a competitive market. Within this context, in addition to developing knowledge and skills needed for success in the Arts, Audio/Video Technology, and Communications career cluster, students will be expected to develop an understanding of the commercial photography industry with a focus on creating quality photographs.

(c)  Knowledge and skills.

(1)  The student applies academic knowledge and skills in commercial photography. The student is expected to:

  • (A)  apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as brochures; and
  • (B)  apply mathematics knowledge and skills by identifying whole numbers, decimals and fractions applied to measurement, percentages, depth of field, aperture, resolution, and scale; demonstrating knowledge of arithmetic operations; using conversion methods such as fractions to decimals and inches to points; and applying measurement to solve a problem.

(2)  The student applies professional communications strategies. The student is expected to:

  • (A)  adapt language for audience, purpose, situation, and intent such as structure and style;
  • (B)  organize oral and written information;
  • (C)  interpret and communicate information, data, and observations;
  • (D)  give formal and informal presentations;
  • (E)  apply active listening skills;
  • (F)  listen to and speak with diverse individuals; and
  • (G)  exhibit public relations skills.

(3)  The student understands and examines problem-solving methods. The student is expected to employ critical-thinking and interpersonal skills independently and in teams to solve problems.

(4)  The student applies information technology applications. The student is expected to use personal information management, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for commercial photography projects.

(5)  The student understands commercial photography systems. The student is expected to analyze and summarize the history and evolution of commercial photography.

(6)  The student applies safety regulations. The student is expected to:

  • (A)  implement personal and workplace safety rules and regulations; and
  • (B)  follow emergency procedures.

(7)  The student applies leadership characteristics to student leadership and professional development activities. The student is expected to:

  • (A)  employ leadership skills;
  • (B)  employ teamwork and conflict-management skills;
  • (C)  conduct and participate in meetings; and
  • (D)  employ mentoring skills.

(8)  The student applies ethical decision making and understands and complies with laws regarding use of technology in commercial photography. The student is expected to:

  • (A)  exhibit ethical conduct related to interacting with others such as client confidentiality, privacy of sensitive content, and providing proper credit for ideas;
  • (B)  discuss and apply copyright laws in relation to fair use and duplication of images;
  • (C)  model respect for intellectual property when manipulating, morphing, and editing digital images; and
  • (D)  analyze the impact of photography on society, including concepts related to persuasiveness, marketing, and point of view.

(9)  The student develops employability characteristics. The student is expected to:

  • (A)  identify and participate in training, education, or certification for employment;
  • (B)  identify and demonstrate positive work behaviors and personal qualities needed to be employable;
  • (C)  demonstrate skills related to seeking employment to find and obtain a desired job;
  • (D)  create a career portfolio to document work experiences, licenses, certifications, and work samples; and
  • (E)  examine employment opportunities in entrepreneurship.

(10)  The student applies technical skills for efficiency. The student is expected to employ planning and time-management skills to complete work tasks.

(11)  The student develops an increasing understanding of commercial photography. The student is expected to:

  • (A)  research career opportunities and qualifications in photography;
  • (B)  research the history and evolution of photography;
  • (C)  analyze principles of commercial photography such as working with clients, interpreting client instructions, developing production schedules, and delivering products in a competitive market;
  • (D)  analyze and apply the elements and principles of art to photographs;
  • (E)  demonstrate knowledge of different types of cameras and lenses and their applications to photography;
  • (F)  demonstrate knowledge of good photographic composition and layout;
  • (G)  demonstrate knowledge of the characteristics of different types of photographic media;
  • (H)  demonstrate knowledge of the basics of black and white and color photography processes;
  • (I)  demonstrate knowledge of photographic lighting techniques;
  • (J)  identify characteristics of various types of photographic paper;
  • (K)  demonstrate an understanding of standard conventions for mounting, matting, and framing;
  • (L)  produce a variety of photographs using current, industry-standard production processes; and
  • (M)  evaluate photographs using principles of art, commercial photography standards, and critical-thinking skills.