Adv. Commercial Photography Texas TEKS

§130.92. Advanced Commercial Photography (Two to Three Credits).

(a)  General requirements. This course is recommended for students in Grades 11-12. Prerequisite: Commercial Photography.

(b)  Introduction. Careers in commercial photography span all aspects of the industry from setting up a shot to delivering products in a competitive market. Within this context, in addition to developing advanced technical knowledge and skills needed for success in the Arts, Audio/Video Technology, and Communications career cluster, students will be expected to develop an advanced technical understanding of the commercial photography industry with a focus on producing, promoting, and presenting professional quality photographs.

(c)  Knowledge and skills.

(1)  The student applies academic knowledge and skills in commercial photography. The student is expected to:

  • (A)  apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as brochures; and
  • (B)  apply mathematics knowledge and skills by identifying whole numbers, decimals, and fractions applied to measurement, percentages, depth of field, aperture, resolution, and scale; demonstrating knowledge of arithmetic operations; using conversion methods such as fractions to decimals and inches to points; and applying measurement to solve a problem.

(2)  The student applies professional communications strategies. The student is expected to:

  • (A)  adapt language for audience, purpose, situation, and intent such as structure and style;
  • (B)  organize oral and written information;
  • (C)  interpret and communicate information, data, and observations;
  • (D)  present formal and informal presentations;
  • (E)  apply active listening skills to obtain and clarify information;
  • (F)  listen to and speak with diverse individuals; and
  • (G)  exhibit public relations skills to increase internal and external customer/client satisfaction.

(3)  The student understands and examines problem-solving methods. The student is expected to employ critical-thinking and interpersonal skills independently and in teams to solve problems.

(4)  The student applies information technology applications. The student is expected to use personal information management, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for commercial photography projects.

(5)  The student applies knowledge of commercial photography systems. The student is expected to analyze and summarize the history and evolution of the commercial photography field.

(6)  The student applies safety regulations. The student is expected to:

  • (A)  implement personal and workplace safety rules and regulations; and
  • (B)  follow emergency procedures.

(7)  The student applies leadership characteristics to student leadership and professional development activities. The student is expected to:

  • (A)  employ leadership skills to accomplish goals and objectives by analyzing the various roles of leaders with organizations, exhibiting problem-solving and management traits, describing effective leadership styles, and participating in civic and community leadership and teamwork opportunities;
  • (B)  employ teamwork and conflict-management skills to achieve collective goals;
  • (C)  establish and maintain effective working relationships by providing constructive praise and criticism, demonstrating sensitivity to and value for diversity, and managing stress and controlling emotions;
  • (D)  conduct and participate in meetings to accomplish work tasks by developing meeting goals, objectives, and agendas; preparing for and conducting meetings to achieve objectives within scheduled time; producing meeting minutes, including decisions and next steps; and using parliamentary procedure, as needed, to conduct meetings; and
  • (E)  employ mentoring skills to inspire and teach others.

(8)  The student applies ethical decision making and complies with laws regarding use of technology in commercial photography. The student is expected to:

  • (A)  exhibit ethical conduct;
  • (B)  apply copyright laws;
  • (C)  model respect for intellectual property; and
  • (D)  demonstrate proper etiquette and knowledge of acceptable use policies.

(9)  The student develops employability characteristics. The student is expected to:

  • (A)  participate in training, education, or certification for employment;
  • (B)  demonstrate positive work behaviors and personal qualities needed to be employable;
  • (C)  demonstrate skills related to seeking and applying for employment to find and obtain a desired job, including identifying job opportunities, developing a resumé and letter of application, completing a job application, and demonstrating effective interview skills;
  • (D)  maintain a career portfolio to document work experiences, licenses, certifications, and work samples; and
  • (E)  demonstrate skills in evaluating and comparing employment opportunities.

(10)  The student applies technical skills for efficiency. The student is expected to employ planning and time-management skills to complete work tasks.

(11)  The student develops an increasing understanding of commercial photography. The student is expected to:

  • (A)  create photographs for defined purposes;
  • (B)  apply the elements and principles of art to a variety of commercial photography projects;
  • (C)  use principles of commercial photography;
  • (D)  use appropriate cameras and lenses;
  • (E)  apply appropriate photographic composition and layout principles;
  • (F)  use appropriate black and white and color photography processes;
  • (G)  apply effective photographic lighting techniques;
  • (H)  produce professional quality photographs;
  • (I)  use the most appropriate types of photographic paper for projects;
  • (J)  use the most appropriate solutions for mounting, matting, and framing photographs;
  • (K)  use appropriate current, industry-standard production processes to produce photographs; and
  • (L)  evaluate photographs using principles of art, commercial photography standards, and critical-thinking skills.

Source: The provisions of this §130.92 adopted to be effective August 23, 2010, 34 TexReg 5922.